My Journey

Helloooo cinta-cinta hatiku   , here’s a little storytime of how we got the logo for those wondering!

As someone who grew up dreaming to be a princess (forever daddy's princess!), being a young lady now I feel it’s very important to acknowledge the invisible crown on our heads. The amount of confidence that invisible crown holds is enough to make the whole world stop spinning the moment you walk into the room. Just like they say, “Chin up, Princess. Your tiara’s falling”. We designed the tiara as the ring of our logo as a reminder that every girl should wear their confidence as her crown.

The butterfly has always been my favourite insect. The nature of it, the way it expands its delicate wings and the glittery colours. It’s been said to be nature’s angels, reminding us what a gift it is to be alive. To have the butterfly as the most prominent feature of our logo means a lot to me. From the sketch, you can see that the butterfly grew from a caterpillar in its cocoon, to a beautiful butterfly. A symbol of growth, life and gratitude.

Whoever knows me, knows how much I am obsessed with my initals, AA. Wherever, whenever I see an AA, I MUST get my hands on them. Hence, if you look closely, you’ll notice that the butterfly wings actually resemble my initials. This one just serves the purpose of making sure you’re all always reminded of me hehe mwah ciked!

Good things take time. We’ve carefully created ByAmandaAmry for all of you to enjoy, being as inclusive as possible. Day by day, we see and learn new things. I’ve been inspired by many and hope to keep on inspiring others myself. Please don’t hesitate to share with us what you think, we’re all ears!

Make yourself a priority, because at ByAmandaAmry, you are our’s.

Amanda Amry xxx